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Le Vian is a family-owned jewelry company with a long history, dating from the 15th century. As purveyors of fine jewelry, Le Vian had gained such a reputation that in 1746, Nadir Shah, one Persia’s most powerful rulers, chose them to safeguard the collection of jewels he had amassed — including the famous Kooh-i- Noor diamond. A rich history, across centuries.
Le Vian is known for its LOVE of reinventing several categories of fine jewelry through unique combinations of colors of diamonds, gems and gold to create the various collections. In an industry where copying is all too common, Le Vian insists on having every design start with an original idea, sketched out with pencil and paper. This time and effort spent in new designs has led to an estimated 100,000 original designs created by Le Vian over the years. Today, Le Vian is at the forefront of creating the most exquisite natural fancy-color diamond and gemstone jewelry.
It is Le Vian’s innovative use of colors that led the company to seek out the under-appreciated brown diamonds and popularize the deep-colored stones as Chocolate Diamonds®. To ensure that jewelry buyers would be certain of getting diamonds of only the highest quality, Le Vian trademarked the Chocolate Diamonds® name. This is just one example of Le Vian bringing jewelry to consumers that no other company has.
Part of the company’s missions is to democratize luxury by making fine jewelry affordable. One strategy it employs is to find a gem that is highly available during the peak of its production in a particular mine, while it is still under-priced. Le Vian then incorporates these gems into beautiful pieces, preserving them as quality jewelry that’s more readily affordable due to the gems being less appreciated by collectors. Later, as the mine runs out and the supply of the gems becomes limited, the value of the jewelry rises, giving early buyers a significant gain in value.
Being a family business and seeing themselves still as “guardians of the jewels” — where their customers and collectors are part of the family — has driven Le Vian to develop policies that are unmatched in the industry. Le Vian offers a certification in writing that provides detailed information about the product, whether it’s a piece of fine jewelry, a watch, or a handbag. The company also guarantees that their gems and diamonds are natural stones — their certification does not allow them to sell synthetics or imitation stones. Most importantly, when someone buys a Le Vian piece and registers it, the company will repair the jewelry free of charge for the life of the collector.
Le Vian is committed to giving back 10% of before-tax profits to charity. The company is involved in a variety of causes, including supporting local communities and medical charities, and building schools in the areas where the diamonds are mined. Le Vian is also one of the largest supporters of Jewelers for Children, which helps children in need. It is this sense of integrity, responsibility, and giving back — and a passion that has lasted through the generations — that translates into the way Le Vian conducts business.
Le Vian is a private, family-owned business. It gives them the opportunity to do what they enjoy — to invest in innovation, to take care of their collectors like members of the family, and to do things no other jewelry company does.